Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective - 11th ed. - New York McGraw-Hill Education 2018 - 764 p
9781259921698
Advertising. Sales promotion. Communication in marketing.
HF 5823 .B45/
Advertising and promotion: an integrated marketing communications perspective - 11th ed. - New York McGraw-Hill Education 2018 - 764 p
9781259921698
Advertising. Sales promotion. Communication in marketing.
HF 5823 .B45/