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Media programming : strategies & practices

Eastman, Susan Tyler

Media programming : strategies & practices - 8th ed. - Boston Thomson Wadsworth 2009 - 466 p

ISBN: 9780495503071

Subjects--Topical Terms:
Television programs--Planning. Radio programs--Planning. Cable television--Planning. Mass media--Planning.

LC Class. No.: PN 1992.55 .E27/

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