Advertising & integrated brand promotion (Record no. 27018)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324311327 |
| 050 ## - CALL MARK | |
| Classification number | HF 5821 .O38/ |
| 100 ## - STATEMENT OF RESPONSIBILITY--MAIN AUTHOR NAME | |
| Personal name | O’Guinn, Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising & integrated brand promotion |
| 250 ## - EDITION / VOLUME STATEMENT | |
| Edition / Volume statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Ohio |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Thomos South-Western |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 781 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. Advertising media planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY | NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY | Items on shelf | 04/23/2025 | HF 5821 .O38 | 0187418 | 04/23/2025 | Books |