MARC details
| 001 - CONTROL NUMBER |
|---|
| control field |
23951990 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
00000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251015090414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241213s2025 flu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024049989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032776705 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
23951990 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.15 .K44 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
005.3068/4 |
| Edition number |
23/eng/20241226 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kee, Lee Boon, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital product management : |
| Remainder of title |
strategic planning and market opportunity / |
| Statement of responsibility, etc |
Lee Boon Kee. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2504 |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 299p.ill. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Digital product management overview -- Digital transformation and market dynamics -- Managing expectations and stakeholder dynamics -- Lessons from market successes and challenges -- Product team model -- The digital product manager -- Digital product management framework -- Defining a product strategy -- Exploring market dynamics -- Navigating market opportunities -- Building a business case -- Developing a product positioning -- Selecting pricing and packaging strategies -- Crafting a go-to-market strategy -- The art of product planning -- Managing product requirements and lifecycles -- Bridging strategy with execution. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment. Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy. This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Computer software |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Computer software |
| General subdivision |
Development |
| -- |
Management. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kee, Lee Boon. |
| Title |
Digital product management |
| Edition |
First edition. |
| Place, publisher, and date of publication |
Boca Raton, FL : CRC Press, 2025 |
| International Standard Book Number |
9781003484295 |
| Record control number |
(DLC) 2024049990 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |