Kotler, Philip <br/><br/>
A framework for marketing management 

 - 4th ed. 
 - New Jersey  pearson prentice hall  2009 
 - 384 p 
<br/><br/><label>ISBN: </label>9780137131846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K64/