Moriarty, Sandra E.  <br/><br/>
Advertising & IMC : principles and practice 

 - 9th ed. 
 - Boston  Pearson   2012 
 - 685 p 
<br/><br/><label>ISBN: </label>9780273752929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823 .W455/