Moriarty, Sandra <br/><br/>
Advertising & IMC: principles & practice 

 - 11th ed. 
 - Harlow  Pearson Education Limited  2019 
 - 664 p 
<br/><br/><label>ISBN: </label>9781292262062 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823 .M67/