O’Guinn, Thomas C. <br/><br/>
Advertising & integrated brand promotion 

 - 4th ed. 
 - Ohio  Thomos South-Western  2006 
 - 781 p 
<br/><br/><label>ISBN: </label>9780324311327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>     Advertising.     Advertising media planning. 
<br/><br/><label>LC Class. No.: </label>HF 5821 .O38/