O’Guinn, T. C. <br/><br/>
Advertising and integrated brand promotion 

 - 5th ed. 
 - Mason  Thomson  2009 
 - 781 p 
<br/><br/><label>ISBN: </label>032431132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.  Advertising media planning. 
<br/><br/><label>LC Class. No.: </label>HF 5821 .O34/