Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 11th ed. 
 - New York  McGraw-Hill Education  2018 
 - 764 p 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising. Sales promotion. Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5823 .B45/