Bly, Robert W. <br/><br/>
Advertising manager’s handbook 

 - 2nd ed. 
 -  Prentice Hall  1990 
 - 770 p 
<br/><br/><label>ISBN: </label>0137571887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management. Advertising--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF 5823 .A38/