Perreault, William D. <br/><br/>
Basic marketing : a global mangerial approach 

 - New York  Irvin/Mcgraw Hill  1999 
 - 718 p 
<br/><br/><label>ISBN: </label>0-256-2982-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF 541 5.13 .M369/