Churchill, Gilbert A. <br/><br/>
Basic marketing research 

 - 4th ed. 
 - Fort Worth  Dryden Press  2001 
 - 830 p 
<br/><br/><label>ISBN: </label>0030211042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .C49/