Assael, Henry  <br/><br/>
Consumer behavior and marketing action 

 - Massachusetts  Kent Publishing Company  1981 
 - 627 p 
<br/><br/><label>ISBN: </label>0-534-00958-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers
<br/><br/><label>LC Class. No.: </label>HC 79.C6 .A87/