Mothersbaugh, David L. <br/><br/>
Consumer behaviour: building marketing strategy 

 - 14th ed. 
 - New York  McGraw-Hill Education  2020 
 - 814 p 
<br/><br/><label>ISBN: </label>9781260566482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior. Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .M68/