Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications 

 - 15th ed. 
 - New York  McGraw-Hill Education  2017 
 - 714 p 
<br/><br/><label>ISBN: </label>9781259921261 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising
<br/><br/><label>LC Class. No.: </label>HF 5821 .A74/