Rahman, Nor Aida Abdul <br/><br/>
Corporate Branding in Logistics and Transportation. 

 - London  Routledge  2023 
 - xxi, 511p.: ill. 
<br/><br/><label>ISBN: </label>9781788342113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics.
<br/><br/><label>LC Class. No.: </label>HD 6073 .C67/