TY  - BOOK
AU  - Rahman, Nor Aida Abdul
TI  - Corporate Branding in Logistics and Transportation
SN  - 9781788342113
AV  - HD 6073 .C67/ 
CY  - London
KW  - Corporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics
ER  -