Peppers, Don. <br/><br/>
Enterprise one to one : tools for competing in the interactive age 

 - New York  Currency Doubleday  1997 
 - 436 p 
<br/><br/><label>ISBN: </label>9780385482059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation. Customer relations. Relationship marketing. Technological innovations. 
<br/><br/><label>LC Class. No.: </label>HF 5415.127 .P47/