Perreault, D.William, Jr <br/><br/>
Essentials of marketing : a global - managerial approach 

 - 10th ed. 
 - New York  MCGraw- Hill  2006 
 - 638 p 
<br/><br/><label>ISBN: </label>0072935898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5414 .M378/