Watson, Tom <br/><br/>
Evaluating public relations : a best practice guide to public relations planning, research & evaluation 

 - 2nd ed. 
 - London ;Philadelphia  Kogan Page  2007 
 - 252 p 
<br/><br/><label>ISBN: </label>9780749449797   
<br/><br/><label>Subjects--Topical Terms: </label><br/>     Public relations--Evaluation.     Public relations--Evaluation--Case studies. 
<br/><br/><label>LC Class. No.: </label>HD 59 .W325/