Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 6th ed. 
 - Boston  Pearson  2014 
 - 480 p 
<br/><br/><label>ISBN: </label>9780273786986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing. Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5415.123 .C58/