Shimp, Terence <br/><br/>
Integrated marketing communications in advertising and promotion 

 - 7th ed. 
 - Ohio  Thomson Higher Education  2007 
 - 629 p 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising. Sales promotion. Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5823 .S55/