Kotler, Philip  <br/><br/>
Management organization 

 - 7th ed. 
 -  Prentice- Hall  1991 
 - 756 p 
<br/><br/><label>ISBN: </label>9780137131846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K64/