Roger A. Kerin <br/><br/>
Marketing 

 - Seventh Edition 
 - New York  McGraw-Hill Higher Education  2002 
 - 741 p 
<br/><br/><label>ISBN: </label>0-07-241075-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 .M29474/