Dibb, Sally <br/><br/>
Marketing : concepts and strategies 

 - 6th ed. 
 - Australia  Cengage Learning  2012 
 - 815 p 
<br/><br/><label>ISBN: </label>9781408032145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .M37/