Pelsmacker, Patrick de <br/><br/>
Marketing communications 

 - 5th ed. 
 - Boston  Pearson  2013 
 - 15 p 
<br/><br/><label>ISBN: </label>9780273773221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe. Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5415.123 .P45/