Smith P. R. <br/><br/>
Marketing communications : an integrated approach 

 - 4th ed. 
 - London   Kogan Page  2004 
 - 696 p 
<br/><br/><label>ISBN: </label>9780749442651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing |9 364848
<br/><br/><label>LC Class. No.: </label>HF 5415.123 .S65/