Pride, William M.  <br/><br/>
Marketing concepts and straegies 

 -  Houghton mifflin company  2006 
 - 610 p 
<br/><br/><label>ISBN: </label>0- 618- 47445- 5 
<br/><br/><label>LC Class. No.: </label>HF 5415 .P658/