Kerin, Roger A. <br/><br/>
Marketing mix decisions: new perspectives and practices 

 - Chicago, Illinois  American Marketing Association  2008 
 - 196 p 
<br/><br/><label>ISBN: </label>0-87757-330-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -Cost
<br/><br/><label>LC Class. No.: </label>HF 5415.135 .M374/