Malhotra, Naresh K.  <br/><br/>
Marketing research : an applied orientation 

 - 7th ed. 
 - India   Pearson  2019 
 - 955 p 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research. Marketing research--Methodology.  
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .M35/