Malhotra, Naresh K.  <br/><br/>
Marketing research and applied orientation 

 - 5th ed. 
 - Upper Saddle River  Prentice Hall  1993 
 - 811 p 
<br/><br/><label>ISBN: </label>0132279460 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .M29/