Malhotra, Naresh K.  <br/><br/>
Marketing research: an applied orientation 

 - 7th ed. 
 - Harlow  Pearson Education Limited  2020 
 - 882 p 
<br/><br/><label>ISBN: </label>9781292265636 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research. Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .M35/