Ferell, O. C. <br/><br/>
Marketing strategy 

 - 3rd ed. 
 -  Thomson Brooks/ cole  2005 
 - 628 p 
<br/><br/><label>ISBN: </label>0- 324- 20140- 0 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .M3586/