Eastman, Susan Tyler <br/><br/>
Media programming : strategies & practices 

 - 8th ed. 
 - Boston  Thomson Wadsworth  2009 
 - 466 p 
<br/><br/><label>ISBN: </label>9780495503071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>     Television programs--Planning.     Radio programs--Planning.     Cable television--Planning.     Mass media--Planning. 
<br/><br/><label>LC Class. No.: </label>PN 1992.55 .E27/