Ferguson, Douglas A. <br/><br/>
Media programming: strategies and practices 

 - 8th ed. 
 - Boston  Thomson Wadsworth  2020 
 - 466 p 
<br/><br/><label>ISBN: </label>9780495503071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning. Radio programs--Planning. Cable television--Planning.
<br/><br/><label>LC Class. No.: </label>PN 1992.55 .E18/