Pride, William M.  <br/><br/>
Pride and Ferrell marketing 

 - 3rd ed. 
 - Boston  Houghton Mifflin Company  1983 
 - 735 p 
<br/><br/><label>ISBN: </label>0395328160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .P75/