Jobber, David <br/><br/>
Principles and practice of marketing : the ultimate learning resources 

 - 6th ed. 
 - New York  McGraw-Hill  2010 
 - 946 p 
<br/><br/><label>ISBN: </label>9780077123307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .J5/