Kotler, Philip <br/><br/>
Principles of marketing 

 - 14th ed. 
 - England  Pearson Education Ltd  2013 
 - 636 p 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 .K636/