Regis Mckenna <br/><br/>
Relationship Marketing 

 - New York  Addison - Wesley PUblishing Co  1991 
 - 231 p 
<br/><br/><label>ISBN: </label>0-201-56769-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 .M2616/