Zeithaml, Valarie A... [et al.]. <br/><br/>
Services marketing : integrating customer focus across the firm 

 - 7th ed. 
 - New York  McGraw-Hill Education  2019 
 - 582 p 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing. Customer services. Marketing. 
<br/><br/><label>LC Class. No.: </label>HD 9980.5 .Z45/