Lovelock, Christopher  <br/><br/>
Services marketing : people, technology, strategy 

 - 7th ed. 
 - New Jersey  Pearson Prentice Hall  2011 
 - 648 p 
<br/><br/><label>ISBN: </label>9780136118749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .C49/