Cravens, David W. <br/><br/>
Strategic Marketing 

 - 8th ed. 
 - Delhi  MacGraw-Hill Education  2006 
 - 726 p 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>     Marketing--Decision making.     Marketing--Management.     Marketing--Management--Case studies. 
<br/><br/><label>LC Class. No.: </label>HF 5415.135 .C73/