Wood, Marian Burk. <br/><br/>
The marketing plan handbook 

 - 4th ed 
 - Upper Saddle River, N.J.  Pearson/ Prentice Hall  c2008 
 - 190 p 
<br/><br/><label>ISBN: </label>9780136089360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing_Management_Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .W66/