Katz, Helen <br/><br/>
The media handbook: a complete guide to advertising media selection, planning, research, and buying 

 - 7th ed. 
 - New York  Routledge  2019 
 - 235 p 
<br/><br/><label>ISBN: </label>9781138352643 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising media planning. Mass media and business. Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF 5826.5 .K38/