Burns, Alvin C...[et al.]. <br/><br/>
Marketing research 

 - 8th ed. 
 - New York  Pearson   2017 
 - 489 p 
<br/><br/><label>ISBN: </label>9781292153261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New York
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .B87/