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1.
Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire ; Cengage Learning EMEA ; 2011
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .Y47.

2.
Advertising & IMC : principles and practice by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Pearson ; 2012
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .W455.

3.
Advertising & IMC: principles & practice by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow ; Pearson Education Limited ; 2019
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .M67.

4.
Advertising & integrated brand promotion by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio ; Thomos South-Western ; 2006
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5821 .O38.

5.
Advertising and integrated brand promotion by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason ; Thomson ; 2009
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5821 .O34.

6.
Advertising and promotion: an integrated marketing communications perspective by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; McGraw-Hill Education ; 2018
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .B45.

7.
Advertising and public reletions laws by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ogun State, Nigeria ; ESS-OH consult publications ; 2010
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .O84.

8.
Advertising and society: socio-economic issues in advertising and public relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Advertising Practitioners Council of Nigeria ; 2020
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5827 .O59.

9.
Advertising management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India ; Oxford University Press ; 2006
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .J13.

10.
Advertising manager’s handbook by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice Hall ; 1990
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .A38.

11.
Advertising research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Random Publications ; 2020
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5827 .S53.

12.
Advertising works II by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada ; Association of Canadian advertisers ; 1997
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5813.I4 .M53.

13.
Contemporary advertising and integrated marketing communications by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; McGraw-Hill Education ; 2017
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

14.
Designing and producing the television commercial by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Pearson A and B ; 2004
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

15.
Integrated advertising, promotion, and marketing communications by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Pearson ; 2014
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

16.
Integrated marketing communications in advertising and promotion by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio ; Thomson Higher Education ; 2007
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

17.
Marketing communications by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Pearson ; 2013
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

18.
Merchants of discontent: critical issues on advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ibadan, Nigeria ; Sterling publishers Ltd. ; 2009
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

19.
Principles & pratice of advertising by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Enugu ; Rhyce kerex pub. ; 2013
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

20.
The media handbook: a complete guide to advertising media selection, planning, research, and buying by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Routledge ; 2019
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

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