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1.
Advertising and promotion: an integrated marketing communications perspective by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; McGraw-Hill Education ; 2018
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1)Call number: HF 5823 .B45.

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2.
Integrated marketing communications in advertising and promotion by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio ; Thomson Higher Education ; 2007
Availability: Items available for loan: NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY (1).

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