000 00502nam a2200193Ia 4500
005 20250423094349.0
008 250422s9999 xx 000 0 und d
020 _a9780324311327
050 _aHF 5821 .O38/
100 _aO’Guinn, Thomas C.
245 0 _aAdvertising & integrated brand promotion
250 _a4th ed.
260 _aOhio
260 _bThomos South-Western
260 _c2006
300 _a781 p
650 _a Advertising. Advertising media planning.
942 _cBK
999 _c27018
_d27018