000 00476nam a2200193Ia 4500
005 20250423094349.0
008 250422s9999 xx 000 0 und d
020 _a032431132
050 _aHF 5821 .O34/
100 _aO’Guinn, T. C.
245 0 _aAdvertising and integrated brand promotion
250 _a5th ed.
260 _aMason
260 _bThomson
260 _c2009
300 _a781 p
650 _aAdvertising. Advertising media planning.
942 _cBK
999 _c27019
_d27019